http://jobsearchtalk.com/2009/10/09/true-path-what-should-you-be-when-you-grow-up/ Chitter and Chatter related to tools and technologies for jobs and careers Thu, 10 Dec 2009 02:20:21 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://jobsearchtalk.com/2009/10/09/true-path-what-should-you-be-when-you-grow-up/comment-page-1/#comment-35 Mike Ballard Sat, 10 Oct 2009 22:51:46 +0000 http://jobsearchtalk.com/?p=171#comment-35 Thanks for the shout-out Jason. I think Jason Alba is a great example of an expert that is effectively building his brand as an expert on job search and social networking. I would add to his description of True Path by emphasizing the importance of your Qualities, Values, Experiences and Success Stories in creating a focussed and hard-hitting career brand. We have all seen the importance of a Summary qualifications statement in resumes. That is your career brand, and a good starting point to use in other marketing tools, such as business cards, biographies, LinkedIn profile, elevator pitches and presentation statements (JibberJobber's 'Power statements'.) Once our marketing tools get is an interview, how do we demonstrate our career brand? Through our success stories. In short, my clients have found True Path to be a useful tool in: 1) formulating career branding, 2) compiling strong success stories, and 3) creating a diversified market strategy. Thanks for the shout-out Jason. I think Jason Alba is a great example of an expert that is effectively building his brand as an expert on job search and social networking. I would add to his description of True Path by emphasizing the importance of your Qualities, Values, Experiences and Success Stories in creating a focussed and hard-hitting career brand. We have all seen the importance of a Summary qualifications statement in resumes. That is your career brand, and a good starting point to use in other marketing tools, such as business cards, biographies, LinkedIn profile, elevator pitches and presentation statements (JibberJobber’s ‘Power statements’.) Once our marketing tools get is an interview, how do we demonstrate our career brand? Through our success stories. In short, my clients have found True Path to be a useful tool in: 1) formulating career branding, 2) compiling strong success stories, and 3) creating a diversified market strategy.

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